DSC_4549.tif

Our Facilities

Unlike traditional market research, data is collected in natural situations and in real time, providing reliable and objective information about what consumers think and feel when they interact with marketing collaterals. Its versatility represents a marked move away from traditional marketing analytics. This innovative approach enables the development of the products and strategies, for brands, which reflect dynamic and ever-changing consumer behaviour in real industry settings. 

Screen Shot 2021-07-31 at 11.00_edited.png

Eye Tracking Device

Enables continuous and live tracking measures of consumer's processing level, gaze and dwell time.

Screen Shot 2021-07-31 at 10.52.05 pm.png

Immersive Technology

Generates immersive experience, which simulates a user's presence within a physical environment. 

Screen Shot 2021-07-31 at 10.51.54 pm.png

Biometric
Wristband

Measures skin conductance (sweat level) and heart rate to understand consumer's engagement and interest.

Screen Shot 2021-07-31 at 10.52.02 pm.png

Brainwave 
Headset

Measures brainwave and brain activity to understand the learning and memory process, along with determining purchase intention.

Screen Shot 2021-07-31 at 10.51.59 pm.png

Facial Expression Analysis

Provides accurate measure of consumer's emotional states.

Consumer Research Lab (B407.211)

Curtin University, 208 Kent Street, Bentley, WA 6102

© 2021 by Consumer Research Lab